Property Type: Mid-size property with less than 1000 machines located in the heartland of the US.

Challenge: Maximize guest loyalty through the direct-mail program

Before Red Circle: This casino was already mailing out a monthly loyalty program that was successful and profitable — a 78% profit margin.

Red Circle Results: The Red Circle direct-mail marketing team evaluated the casino’s existing program as well as their database reporting and made minor adjustments to their segmentation and offer structure. This was to ensure that we were investing in both top and bottom tier players at appropriate rates. Meanwhile, the format of the mailer and messaging remained the same.

With just these minor adjustments, the mailer, in it’s first month, realized $100k in additional theoretical win while at the same time showing a savings of $29k in coupon cost — proving itself to be both more efficient and more effective.