09.09.09Red Circle launches RECON, a new database marketing solution.
Our Indian casino clients have always understood the inherent value of being able to control their player’s club database and make it give up its secrets so that marketing managers could develop future programs that might generate the best return for on investment. And until this fall, our casino clients have worked directly with our Red Circle database professionals to attain this level of expertise in database program development. Now, for the first time this October, Red Circle is making RECON available as a stand-alone product.
RECON, a REvenue CONtrolling database mining system, provides database marketers with a dynamic set of planning, project-management and analytical tools designed specifically to aid in the creation of profitable, customer information-centric direct mail programs. The advantage RECON offers you, beyond unlocking the power of your data, is that it quickly and simply lets you reconfigure your program with different criteria to make sounder and more quantifiably predictive judgments about your programs. It’s no longer just you, your data and a hunch - you have the spreadsheet that shows your management what to expect.
The true beauty of RECON will be the time and effort it saves its users, freeing up their schedules to allow them to focus on the bigger picture of managing their casino brand. (And if it gets them home to their families before 10 p.m., well, that’s good too.)
If you’d like to see a demonstration of RECON and how it might help you and your marketing team, please call Chad Germann or Tara Ezzell at 612-372-4612.
