FOR IMMEDIATE RELEASE
MINNEAPOLIS, Apr. 28, 2017 — Angel Suarez, Executive Vice President of Red Circle, will give a presentation focusing on millennials in gaming at the Southern Gaming Summit. Produced by Casino Journal, the three-day conference takes place in Biloxi, Mississippi on May 2 – 4.
The presentation — Millennials in Gaming: Focus or a Distraction? — is on Thursday, May 4th at 9:00 a.m. Suarez was invited to discuss the habits of this demographic.
“As casino marketers, understanding target audience behaviors is key to a successful campaign,” Suarez said. “More importantly, understanding the right audience to focus your budget on can make or break your revenue goals.”
“It’s important to think about brand loyalty among the younger demo,” he explained. “We’ve conducted data-driven research and studied gamer insights to measure their true impact.”
“We’ve developed some cost-effective ways to reach this age group,” Suarez said. “It’s important to not overspend on a strategy that will provide only a limited return, given where millennials are with disposable income and overall interest in today's gaming options.”
About the Southern Gaming Summit: The Southern Gaming Summit is a leading event for hospitality leaders, gaming executives, gaming analysts, regulatory legislators and industry suppliers. The three-day event combines educational sessions, insight from industry leaders, networking mixers and an expansive exhibit floor. For more information, visit sgsummit.com.
About Red Circle: Red Circle is a full-service advertising agency in Minneapolis, Minnesota with over 16 years of experience in the hospitality and gaming industries. Red Circle has worked with a diverse roster of companies, including more than 95 casinos and racinos. For more information about Red Circle, visit: redcircleagency.com.
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