Ad agencies know how to spend your money.

A casino profitability company knows how to make you money.

Hey, we’re not putting down ad agencies. Some of our best friends are ad people. But one thing that’s become clear, as we’ve heard from our clients on this topic, is that ad agencies have a profit objective that involves billing their clients more with each passing year. It’s called growth. But whose growth is it?

Have you ever heard of an agency being offered a 6 million dollar budget by a client, and they said, no thanks, we can do everything we need to (and then some) with 2 million less? Red Circle did just that.

One of the fundamental axioms of casino marketing goes like this: If it doesn’t drive profit, it has to go away. The work we do for our clients is built from a careful analysis of your goals - not by starting with “what did you pay your last agency?” We then impose our rigidly efficient methods of getting you to that outcome.

Often our clients’ budgets go down, not up. If they don’t go down, we show them ways to do things with the same money that provoke an overnight uptick in coin-in. We believe that if you accept our marketing plans and execute them as we propose, you will see returns. We also know we cannot make excuses if they do not succeed. The spreadsheet is always right.

This kind of expertise demands that we have intricate working knowledge of all the sorts of systems your casino might employ to drive profit. You will not have to teach us words like: theoretical win, club tier, ADT, share growth, retention, loss leader, carded play, and player reinvestment when you hire us. We are fluent in this language already.

If you look through some of our case studies, you will see this fluency at work and learn more about why we call ourselves a 'casino profitability company'.