There's no place like Kewadin.
This casino brand is comprised of five far-flung properties of diverse sizes and amenities in the Upper Peninsula of Michigan. Their guests often would refer to their favorite location by its town name, not by the brand name. So they asked us to help them change that by creating a campaign that would let them build equity behind the word ‘Kewadin’ while promising a level of premium service and experience that was common to all 5 properties. We gave them “There’s no place like Kewadin.” Results were soon evident – double digit gains for each property. The client is elated.