What's your Grand Casino story?
There are two Grand Casinos — Grand Casino Hinckley and Grand Casino Mille Lacs. Together they make up Minnesota’s largest casino brand. Our task was to give them a unifying personality and brand idea — one that would play not only with its heartland customers, but with the associates too. Quantitative research reminds us every year that this campaign has the highest brand recognition for any casino within a 300 mile radius