Gila River Gaming Enterprises owns three thriving casinos in the Phoenix area. They required a campaign that would work for all three properties: Wild Horse Pass Casino, Lone Butte Casino and Vee Quiva Casino. We gave them “Is this is your lucky day?” When the fabulous new Lone Butte Casino was reborn last year, it garnered a new, assertive iteration of the luck campaign — “Luck has a new home.”
Red Circle began by helping us develop a 'regional family of casinos' branding idea, then they helped us implement this message with smart media strategies, players club programs and other various tools of the trade. They even found places within our media buying in which we were spending too much for too little. They have been our partner at every turn.
President of the Board of Directors,
Gila River Gaming Enterprise, The Gila River Indian Community