“The State reward for dead Indians has been increased to $200 for every redskin sent to Purgatory. This sum is more than the dead bodies of all the Indians east of the Red River are worth.”

Winona Register, 1863

This television commercial was produced and aired with the generous donation of time, money and expertise from the following:

  • Marco Baca, Director, Orange Film Works
  • Pat Eastman, Editor, Spotnik Editorial
  • Todd Syring, Composer, Syring Music
  • Mille Lacs Corporate Ventures, TV media
  • Agency Models and Talent
  • Ciniquipt
  • Cinemechanics
  • Zone 3
  • Afterglow

The US government’s genocide of Native Americans is trumpeted on an NFL football helmet. Sure, you can find other definitions of the word “Redskin.” Sure, you can find Native Americans who say it doesn’t matter. The fact remains.

The word “Redskin” stands for scalped head of an Indian, collected by US government bounty hunters and sold for cash.

What you can do

We want to stir the pot, create buzz, and, ultimately create a groundswell to force the change that’s needed. To do that, we’d love to follow the Washington football team around the country with this ad. We’re already airing the video locally in Minnesota, thanks to the generosity of the Mille Lacs Band of Ojibwa, who have donated 10 spots to the cause.