VP of Client Services — Overall Strategic and Account Management Leadership
Jim has spent 30 years in marketing and advertising with a particular emphasis in the gaming industry. He previous worked as a copywriter, creative director, and general manager of Russell Herder Advertising, where his creative work won national awards and was featured in several national industry publications. He left advertising to become a partner in a casino management and consulting company, where he was the marketing executive on the opening team of four casinos, including two properties owned and operated by the Osage Nation, as well as Remington Park Racing and Casino in Oklahoma City, OK. He consulted with more than two dozen Native American Casinos across the country. In addition, Jim spent more than a decade as the owner of a small ad agency focused on gaming and hospitality industries.