Nicole is an enrolled member of the St. Regis Mohawk Tribe in Akwesasne, NY, a city near the Canadian border. Nicole has 9 years of gaming experience as a casino marketing professional at her tribe’s property. Her career highlights include strategy development in property rebranding, players club relaunch, hotel opening, and online sales. (Nicole’s expertise in marketing strategy helped her property during major milestones such as a 3-phase expansion, club relaunch, hotel opening and rebranding.) In recent years, her career has shifted to focus on the intersection of digital and direct marketing channels. Nicole successfully implemented a modern approach to direct marketing that synchronized programs to combine mail, email, and mobile channels to optimize customer reach, drive revenue, and decrease expenses.
Nicole works with the mindset that marketing strategies should be driven by player data in order to meet the demands set forth by the market and, ultimately, optimize revenue.