How Google dropped the Mobilegeddon bomb, and what you can do to protect your website from becoming irrelevant in the eyes of customers and search engines.
In order to protect your hard-earned organic search engine traffic and to help futureproof your rankings, there’s a critical design feature your website needs to have right now, or you’ll fall behind your competition.
This design feature goes by a few different names, including: responsive design, mobile-friendly design and adaptive design.
No matter which term you use to describe it, they all mean the same thing in the end: Either your website is designed around serving the mobile customer first, or it will become irrelevant in the eyes of Google.
You might not notice a huge drop in your traffic and rankings today, or maybe in a couple months, but rest assured you will.
You see, Google has gone all-in on mobile. They’ve pushed their giant stack of chips into the middle of the table and bet the farm on the future of search.
Want to bet against them?
Neither do we, so it’s best you get educated on what responsive design is, why you need it on your current and future websites, and what you can do to protect your business from the impending carnage.
What is responsive website design?
Responsive website design, also known as “RWD,” is a fluid website structure that delivers the optimal viewing experience to your visitors on a mobile phone, tablet or desktop computer, depending on how the site is accessed.
A responsive website will effectively scale the size and position of page elements automatically based on the type and size of the device that’s being used to view it.
RWD is the preferred design method to achieve Google-approved usability standards (i.e. mobile-friendly or mobile-first) over the less efficient and more costly Adaptive Design Methodology (ADM). ADM dynamically serves different devices a separate version of the website — one version for phones, another for tablets and yet another for desktops — meaning you have to build several versions of your site rather than having just one responsive version.
Why your site needs a mobile-friendly responsive design
There are six compelling reasons why your business website needs to be mobile-friendly with a responsive design.
Ignore them at your own peril; and you risk becoming dead to Google, forever.
Mobile search is now king
According to Google, there are officially more mobile searches than desktop computer searches in the U.S. and nine other countries.
Google defines mobile searches as coming from smartphones on mobile search and search apps and does not include tablets.
The Google mobilegeddon update happened (penalty)
Big surprise, our number two reason to have a responsive website for your business comes from Google as well. It’s affectionately called the “Mobilegeddon Update,” and with it, your website will be penalized in the rankings if it’s not mobile-friendly.
You’ll see an increase in click-through rates
When your site is mobile-friendly, you can be awarded a mobile-friendly tag by Google at the beginning of the description that will generally lift click-through rates to your website and help increase ranking.
You don’t want to lose Google mobile rankings
As discussed earlier, over 50% of searches are performed on a mobile phone. In other words, you could potentially be giving away half of your visitors if people can’t find your business while on the go.
90% of mobile searches lead to action
This doesn’t even require an elaboration. Suffice it to say this is the whole reason to have a website in the first place – to get visitors to interact with your brand and take action. Enough said.
Better user experience for visitors
Putting aside the better click-through rate and improved rankings for just a minute, another – possibly more compelling – reason to make your site mobile-friendly is for an improved user experience. After all, it doesn’t matter how well you rank or how many clicks you get if your visitors don’t stick around on your website.
If you want to get more customers, protect your website rankings, and most importantly get lots of love from the big “G,” futureproof your website with a mobile-friendly responsive design from the team at Red Circle Agency.