FOR IMMEDIATE RELEASE
MINNEAPOLIS, Apr. 7, 2017 — Chad Germann, Mille Lacs Band member and Founder/CEO of Red Circle, will speak on a panel exploring the relationship between art and science in casino advertising at the 32nd annual Indian Gaming Tradeshow & Convention. Presented by the National Indian Gaming Association (NIGA), the convention is being held in San Diego on April 10 – 13.
Germann is a panelist in the Master Class on Marketing on Monday, April 10 at 11:00 am. New for 2017, the classes are designed to provide an educational forum for discussing the most important issues facing the industry. The session will examine the impact of scientific elements like market research, player segmentation and database analysis as well as the art of creative branding, innovative loyalty programs and effective advertising.
“I’m excited to be a part of this expert panel,” Germann said. “We will be providing concrete examples of practical advice that we’ve learned over time. This is valuable information that attendees can implement to make a positive change at their properties.”
Germann will speak on the panel alongside Michael Ka'ahanui, Director of Marketing at Muckleshoot Casino; Michael Meczka, President of MMRC, Inc.; and Deana Scott, CEO of Raving Consulting.
About National Indian Gaming Association: The National Indian Gaming Association (NIGA) is a non-profit organization of 184 Indian Nations with other non-voting associate members representing organizations, tribes and business engaged in tribal gaming enterprises around the country. As the go-to resource for the community on education, legislation and public policy issues, National Indian Gaming Association works to advance the social, economic and political success of its members and the Indian community, at large. For more information, visit www.indiangaming.org.
About Red Circle: Red Circle is a full-service advertising agency in Minneapolis, Minnesota with over 16 years of experience in the hospitality and gaming industries. Red Circle has worked with a diverse roster of companies, including more than 95 casinos and racinos. For more information about Red Circle, visit: redcircleagency.com.