FOR IMMEDIATE RELEASE
MINNEAPOLIS, Nov. 7, 2016 – Red Circle Executive Vice President Angel Suarez is slated to speak at the internationally-renowned Global Symposium on Racing & Gaming in Tucson, Arizona on Tuesday, December 6, 2016. Suarez will share how insights from his tenure working with big sports companies such as ESPN, Gatorade and USA TODAY Sports led to an understanding of how to use data to evolve breakthrough creative advertising concepts into action-generating marketing tactics.
Suarez’s presentation, titled “Making Smart Data Sexy,” will teach attendees the best practices of some of the biggest sports brands in the world and how racino marketers can leverage data to increase visits and overall revenue.
“Red Circle prides itself on a 15 year track record, having helped nearly 100 casinos around the country increase revenue. Our data driven casino marketing tactics combined with our proprietary database marketing software have given us an easy pivot to helping racinos,” said Executive Vice President Angel Suarez. Suarez continued, “The work we are doing with Kentucky Downs is changing the game in the way race tracks can leverage data to attract new gamers and keep their most valuable guests loyal.”
Red Circle has been partnering with Kentucky Downs Gaming & Racing for nearly a year and has already made huge strides in increasing loyalty and profitability, raising machine and live race betting significantly in that time period.
“I’ve been in horse racing for a long, long time—over 30 years—and this is one of the most significant things I’ve ever been a part of in my whole career. We’re excited; We have an expansion going on, and the reason for our expansion is how well our Historical Horse Racing machines are doing,” said Ted Nicholson, Senior Vice President and General Manager for Kentucky Downs.
About the Symposium: Managed by The Race Track Industry Program, the annual Global Symposium on Racing & Gaming has been held in Tucson each December since 1974. Topics presented during the conference include cutting-edge issues and trends of importance to the pari-mutuel industry including simulcasting, account wagering, marketing, casino gaming, animal health issues, track operations, new technologies and regulation.
Symposium speakers and panel sessions represent the Who's Who of the racing and gaming industry as well as specialists from outside the field. The symposium takes place December 5–7, 2016.