Living Loyalty as a Casino Culture
Loyalty in the casino industry is more than just rewards programs—it’s a core business strategy that requires alignment across leadership, staff, and operations. Join Eric Barbaro, Chief Operating Officer at Granite State Gaming & Hospitality, and Kari Stout-Smith, Chief Operating Officer at Cache Creek Casino Resort, as they discuss how casinos can embed loyalty into their culture to drive guest engagement and business growth. They will cover how leadership fosters a loyalty-driven culture, the role of employee training in delivering consistent guest experiences, and the integration of digital and on-property loyalty programs. Learn how top operators ensure staff understand and execute loyalty initiatives, creating stronger player relationships and long-term success.