CV-19 Behavior Study Apr 2021

Lots of positive trends continue. The increase in players 55+ over the last four months is the strongest positive indicator we have seen in months. Check out the April numbers and join us for the Zoom Review on March 25, 2021. Click here to register and receive the Zoom link Session Signup

CV-19Behavior Study Mar 2021

As we move into spring we continue to see some positive trends; the increase in players 55+, new membership looking more normal and more players we haven't seen in a while returning.

Red Circle 20th Anniversary

"Hi, my name is Chad.  Do you have a couple minutes to talk? I'd like to tell you about my company, Red Circle..."
Have you heard me ask that of you before?  Many of you reading this could say yes.  Because there's a good chance you've run into me at trade show event, heard me speak at a conference seminar or maybe just heard about my agency's work.

StrongHearts Native Helpline launches new website

Working closely with Red Circle Agency, the StrongHearts Native Helpline launched a cross-device, privacy conscious website featuring live chat, advocacy, and additional resources.

CV-19 Behavior Study Feb 2021

The February results are in. January gave us the first post Covid month that YoY revenue was flat. In February we see that deteriorate to levels closer to what we saw in December 2020.

CV-19 Behavior Study Jan 2021

January produced a 25.7% decline in players and revenue flat to prior year. This is the first time since June 2020 in which we have seen a flat year-over-year comparison.

CV-19 Behavior Study Dec 2020

Moving into 2021, with an ever changing landscape, what will revenue look like? There are so many unknown variables as we look to the future, we hope that the trends we are starting to see building in this report start to assist with planning for the future.

CV-19 Behavior Study Nov 2020

In November we saw several states reinstate additional Covid related restrictions. And while properties remained open, revenue and visitor trends were clearly impacted.

Rely on Time-Tested Strategies During the New Normal

We live in a world where consumers don’t engage with just one media tactic; they use multiple tactics throughout the day. And the combined use and efficacy of multiple tactics creates a bigger impact on the consumer.

Successful Brand Campaigns

Survey the top 100 ads of 2020 and you will find most of them have some things in common.

CV-19 New Member Report

The player lifecycle has an ending that can be caused by many things both in and out of our control. We look to new players to offset this attrition. Simply evaluating new players on the day of sign-up presents a false value and an understated importance to the life cycle.

In advertising, the only thing that matters part II

I'm not sure if I like watching the ads during the Super Bowl most, or if it's the discussions — and arguments about which ad is best — we have the next day... Wait. That's pretty much the same start as my previous blog article! The same, not exactly, but pretty much. How annoying, and boring, and uninteresting of me!

CV-19 Behavior Study Aug 2020

The information in this report combined with your property reporting should assist with answering the big questions.

CV-19 Seven Week Review

Mary Kilmer overviews the insights gained over the first 7 weeks of Red Circle's CV-19 Player Behavior Study.

In advertising, the only thing that matters...

And that's really the great test of advertising, isn't it? Which ads are talked about, which ads are remembered. Because if your ad is remembered, it's working. And if your ad is forgotten, or — just as bad, maybe worse — not talked about, then it's not working. And your money was wasted.

CV-19 Player Behavior Study v.7

As we look at the future of player life cycles, the 40% decline in new members will take its toll in the future. New players are spending more than ever before, this is the time for an aggressive new member campaign.

CV-19 Player Behavior Study v.6

Hotel vs No Hotel? We have a clear winner. Players visiting properties are down significantly in either case but revenues from properties with no hotel trend flat to prior year compared to an average 45% decline for properties with hotels.

CV-19 Player Behavior Study v.5

As we look at player life cycles, we assert that the 40% decline in new members will take its toll in the future. New players are spending more than ever before, this is the time for an aggressive new member initiative.

CV_19 Player Behavior Study v.4

During week four of this study we see for the first time that the volume of casino guests are strongly impacted with a considerable impact to revenue as well.

CV-19 Player Behavior Study v.3

As players continue to return the impact of CV-19 can be seen in a number of areas. During week three of the study we see the volume of casino guests strongly impacted, still with minimal impact to revenue.

CV-19 Player Behavior Study v.2

For the first time in recent memory historical player data may not be the best predictor of a players future worth. Now more than ever, nothing should be "set it and forget it". Look for this Red Circle Player Behavior Study each week. Adjust your business practices as data reveals new trends.

CV-19 Player Behavior Study v.1

For the first time in recent memory historical player data may not be the best predictor of a players future worth. Monitoring the changing landscape is more inportant than ever. Look for this Red Circle Player Behavior Study each week. Adjust your business practices as data reveals new trends.

Take this time to do some Spring Cleaning

In the spirit of Spring cleaning, when was the last time your direct mail program got a good scrubbing or dusting? The first and biggest step in any direct mail program is research.