Industry news
and insights.

Red Circle staff take pride in bringing smart solutions to the table. We love to learn, and we love to share what we know.

Posted August 21, 2024
Bobby Koutelis Director of Digital Media
WHY GOOGLE'S DELAY IS A VICTORY FOR ADVERTISERS If you have been following the recent news in the world of digital marketing, you probably heard Google announce its plans to keep 3rd party cookies - which came as a shock to the digital marketing community.  Lets take a quick look at the timeline for this process:…
cookies
Posted September 12, 2023
Chad Germann Founder & CEO

The right bait for the right fish. Same principles are at work in advertising. Any advertising, including casino advertising. Sure, you can use the wrong bait and catch fish some of the time.

My Dad with a fish
Posted August 17, 2023
Chad Germann Founder & CEO
In the conversation I had with TG&H, we talked about making photography a priority and not an afterthought. It diffuses your brand when you use stock photos or generic photos for your website and advertising. In this article, I want to take it down to another level, something that you can change TODAY. Click Here…
TG&H - Red Circle
Posted July 31, 2023
Chad Germann Founder & CEO
I will start this by telling a joke, and it goes something like this. A guy walks into a singles bar, sits next to a pretty woman, and offers to buy her a drink. She’s a little interested because the guy’s not bad looking. He seems confident enough. Quality shoes, good suit, expensive watch. She says yes. Bourbon and…
Red Circle Beverage
Posted January 12, 2023
Chad Germann Founder & CEO

The world is a-changing. And fast. All of it, but especially the entertainment stuff we look at on our phones. TikTok is such a perfect example of how fast things are changing. We don’t “watch TV” anymore. No, we watch TikTok on our phones. Short videos, looped, clicking from one clip to the next automatically. Video after video after video.

Posted December 15, 2022
Chad Germann Founder & CEO

Changes to social platforms make your player data more valuable than ever.

Data Golfer
Posted October 13, 2022
Chad Germann Founder & CEO
View Full Video Why is it so important for your ad agency to understand the gaming business? Chad Germann, Founder and CEO, Red Circle gets to the root of this answer in today’s Raving On Air with Raving CEO, Deana Scott. Read full transcript: Deana Scott: Hi Ravers, Deana Scott here. Welcome to Raving On Air…
Posted October 3, 2022
Chad Germann Founder & CEO
THOSE WHO TELL THE STORIES RULE THE WORLD – Hopi American Indian Proverb Some things don’t change. Even when everything else does. The whole world flipping and flopping seemingly every month. COVID-19 protocols require this and that. And then it’s not required. Huh? What applies today might not apply tomorrow. Rules…
Digital Tactics
Posted August 16, 2022
Chad Germann Founder & CEO
It’s surprisingly easy to make a boring and ineffective TV commercial. And today, more than ever, telling a good story about your brand really matters. How best to tell that story? TV is still the most effective medium to tell your story. Or screw up your story. Your audience can tell if you went cheap or half-assed…
Posted July 15, 2022

Getting the most out of your spending using player data.

Posted March 17, 2022
Chad Germann Founder & CEO
You want the right creative agency, a partner that can help you define what the market thinks and feels about your casino. That’s what building a brand is all about. Creating a personality for your casino, communicating that personality to the market through advertising – and everything else. More than advertising,…
Agency People at Table
Posted February 17, 2022
Chad Germann Founder & CEO
So you want some fresh, new TV spots now that the world is turning back on. You have that money balled up in a wad in your front pocket, and you are so ready – I mean, so very ready – to get back to “normal operations.” And that means new TV spots. But it’s been a while since you’ve done this. How do I make sure that…
TV Camera
Posted January 4, 2022

Join us as we uncover key, emerging player trends from the past few years and discuss impacts to your 2022 marketing planning. Learn crucial insights as we dive into recent player behavior studies while also reviewing current consumer trends forcing brands to revisit target audience profiling and messaging. Throughout our discussion, we’ll identify potential disconnects in your 2022 marketing plan and give you tools to make smarter marketing decisions in 2022.

Featuring Mary Kilmer, Vice President of Client Services, Red Circle

Webinar Cover Image
Posted November 19, 2021
Mary Kilmer Vice President of Client Services

The October results are in.

Posted October 4, 2021
Mary Kilmer Vice President of Client Services
The September numbers are in. For the first time we see a decrease in players who have been spending more than before the closures. Click To View Report
Posted October 1, 2021
Mary Kilmer Vice President of Client Services
Check out the August addition! View Report
Posted September 2, 2021
Mary Kilmer Vice President of Client Services

For the first time in recent memory historical player data may not be the best predictor of a players future worth. In addition, having a gap in year over year data complicates analysis.

Posted August 10, 2021
These marvels of marketing have mastered the tools of the trade - driving business maximization for every aspect of their operations. Messaging and positioning their properties in competitive markets, through expansions in growth and gaming. Don’t miss a chance to hear them share what they have learned along the way.
Posted July 16, 2021
Mary Kilmer Vice President of Client Services

For many properties, March is one of the best months of the whole year. To have April, May, and June perform similarly to March is a very positive indicator.

Stylized slots player photo
Posted June 22, 2021
Mary Kilmer Vice President of Client Services

The May numbers are in!

Stylized slots player photo
Posted May 18, 2021
Mary Kilmer Vice President of Client Services

Lots of positive trends continue. The increase in players 55+ over the last four months is the strongest positive indicator we have seen in months. Check out the April numbers and join us for the Zoom Review on March 25, 2021.

Stylized slots player photo
Posted April 21, 2021
Mary Kilmer Vice President of Client Services

As we move into spring, we continue to see some positive trends: the increase in players 55+, new membership looking more normal, and more players we haven't seen in a while returning.

Stylized slots player photo
Posted April 13, 2021
Chad Germann Founder & CEO
“Hi, my name is Chad. Do you have a couple minutes to talk? I'd like to tell you about my company, Red Circle...” Have you heard me ask that of you before? Many of you reading this could say yes. Because there’s a good chance you've run into me at a trade show event, heard me speak at a conference seminar, or maybe…
Chad Germann portrait
Posted March 31, 2021

Working closely with Red Circle Agency, the StrongHearts Native Helpline launched a cross-device, privacy-conscious website featuring live chat, advocacy, and additional resources.

StrongHearts website on a device
Posted March 19, 2021
Mary Kilmer Vice President of Client Services

The February results are in. January gave us the first post-COVID-19 month that YoY revenue was flat. In February, we see that deteriorate to levels closer to what we saw in December 2020.

Stylized slots player photo
Posted February 18, 2021
Mary Kilmer Vice President of Client Services

January produced a 25.7% decline in players and revenue flat to prior year. This is the first time since June 2020 in which we have seen a flat year-over-year comparison.

Stylized slots player photo
Posted January 25, 2021
Mary Kilmer Vice President of Client Services

Moving into 2021, with an ever-changing landscape, what will revenue look like? There are so many unknown variables as we look to the future. We hope that the trends we are starting to see building in this report start to assist with planning for the future.

Stylized slots player photo
Posted December 22, 2020
Mary Kilmer Vice President of Client Services

In November we saw several states reinstate additional COVID-19-related restrictions. And while properties remained open, revenue and visitor trends were clearly impacted.

Stylized slots player photo
Posted December 3, 2020

We live in a world where consumers don’t engage with just one media tactic; they use multiple tactics throughout the day. And the combined use and efficacy of multiple tactics creates a bigger impact on the consumer.

Posted November 24, 2020
Mary Kilmer Vice President of Client Services

Budget season is here. How are you using the last few months to forecast for 2021?

Stylized slots player photo
Posted October 28, 2020
Mary Kilmer Vice President of Client Services

Budget season is here. How are you using the last few months to forecast for 2021?

Stylized slots player photo
Posted October 26, 2020
Chad Germann Founder & CEO
If you survey the top 100 ads of 2020, you’ll find most have some things in common: When you look at the ad, visually, the ad is more about the people who use/enjoy the product or service for sale in the ad than it is about the product or service. The ad doesn't try to explain everything (the list of all the parts and…
A sea of screens containing advertising messages
Posted September 21, 2020
Chad Germann Founder & CEO

If you’re not saying something new, are you really saying anything at all? Is anyone even listening?

Talk bubbles floating in space, one highlighted in red
Posted August 28, 2020
Mary Kilmer Vice President of Client Services

Mary Kilmer overviews the insights gained over the first seven weeks of Red Circle’s CV-19 Player Behavior Study

Stylized slots player photo
Posted August 13, 2020
Chad Germann Founder & CEO

Which ads do we talk about the next day? That’s the true test of a great ad, isn't it? If people remember your ad — talk about it — it’s working. Forgotten ads are, simply put, a waste of money.

Talk bubbles floating in space
Posted July 30, 2020
Mary Kilmer Vice President of Client Services

As we look at the future of player life cycles, the 40% decline in new members will take its toll in the future. New players are spending more than ever before, so this is the time for an aggressive new member campaign.

Stylized slots player photo
Posted July 23, 2020
Mary Kilmer Vice President of Client Services

Hotel vs. No Hotel? We have a clear winner. Players visiting properties are down significantly in either case, but revenues from properties with no hotel trend flat to the prior year compared to an average 45% decline for properties with hotels.

Stylized slots player photo
Posted July 16, 2020
Mary Kilmer Vice President of Client Services

As we look at player life cycles, we assert that the 40% decline in new members will take its toll in the future. New players are spending more than ever before, so this is the time for an aggressive new member initiative.

Stylized slots player photo
Posted July 9, 2020
Mary Kilmer Vice President of Client Services

During week four of this study, we see for the first time that the volume of casino guests is strongly impacted, with a considerable impact to revenue as well.

Stylized slots player photo
Posted July 8, 2020
Bob Pearl Director of Photography / Producer

Meet REEL Casino Content. Epic gaming floor panoramas. Food photography that will make your stomach growl. Genuine, believable images of guests enjoying your property. Get REEL, and get photographers, cinematographers, directors, and editors who know Native casinos — and truly know how to make yours stand apart.

Epic gaming floor, shot from high angle
Posted July 2, 2020
Mary Kilmer Vice President of Client Services

As players continue to return, the impact of COVID-19 can be seen in a number of areas. During week three of the study, we see the volume of casino guests strongly impacted, still with minimal impact to revenue.

Stylized slots player photo
Posted June 26, 2020
Mary Kilmer Vice President of Client Services

For the first time in recent memory, historical player data may not be the best predictor of a player's future worth. Now more than ever, nothing should be ”set it and forget it.” Look for this Red Circle Player Behavior Study each week. Adjust your business practices as data reveals new trends.

Stylized slots player photo
Posted June 24, 2020
Mary Kilmer Vice President of Client Services

For the first time in recent memory, historical player data may not be the best predictor of a player's future worth. Monitoring the changing landscape is more important than ever. Look for this Red Circle Player Behavior Study each week. Adjust your business practices as data reveals new trends.

Stylized slots player photo