Industry news
and insights.

Red Circle staff take pride in bringing smart solutions to the table. We love to learn, and we love to share what we know.

Posted July 16, 2021
Mary Kilmer Director of Casino Strategy

For many properties, March is one of the best months of the whole year. To have April, May, and June perform similarly to March is a very positive indicator.

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Posted June 22, 2021
Mary Kilmer Director of Casino Strategy

The May numbers are in!

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Posted May 18, 2021
Mary Kilmer Director of Casino Strategy

Lots of positive trends continue. The increase in players 55+ over the last four months is the strongest positive indicator we have seen in months. Check out the April numbers and join us for the Zoom Review on March 25, 2021.

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Posted April 21, 2021
Mary Kilmer Director of Casino Strategy

As we move into spring, we continue to see some positive trends: the increase in players 55+, new membership looking more normal, and more players we haven't seen in a while returning.

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Posted April 13, 2021
Chad Germann Founder & CEO
“Hi, my name is Chad. Do you have a couple minutes to talk? I'd like to tell you about my company, Red Circle...” Have you heard me ask that of you before? Many of you reading this could say yes. Because there’s a good chance you've run into me at a trade show event, heard me speak at a conference seminar, or maybe…
Chad Germann portrait
Posted March 31, 2021
Tara Ezzell Clark VP, Casino Technology

Working closely with Red Circle Agency, the StrongHearts Native Helpline launched a cross-device, privacy-conscious website featuring live chat, advocacy, and additional resources.

StrongHearts website on a device
Posted March 19, 2021
Mary Kilmer Director of Casino Strategy

The February results are in. January gave us the first post-COVID-19 month that YoY revenue was flat. In February, we see that deteriorate to levels closer to what we saw in December 2020.

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Posted February 18, 2021
Mary Kilmer Director of Casino Strategy

January produced a 25.7% decline in players and revenue flat to prior year. This is the first time since June 2020 in which we have seen a flat year-over-year comparison.

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Posted January 25, 2021
Mary Kilmer Director of Casino Strategy

Moving into 2021, with an ever-changing landscape, what will revenue look like? There are so many unknown variables as we look to the future. We hope that the trends we are starting to see building in this report start to assist with planning for the future.

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Posted December 22, 2020
Mary Kilmer Director of Casino Strategy

In November we saw several states reinstate additional COVID-19-related restrictions. And while properties remained open, revenue and visitor trends were clearly impacted.

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Posted December 3, 2020
Mark Nigon Director of Media Services

We live in a world where consumers don’t engage with just one media tactic; they use multiple tactics throughout the day. And the combined use and efficacy of multiple tactics creates a bigger impact on the consumer.

Posted November 24, 2020
Mary Kilmer Director of Casino Strategy

Budget season is here. How are you using the last few months to forecast for 2021?

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Posted October 28, 2020
Mary Kilmer Director of Casino Strategy

Budget season is here. How are you using the last few months to forecast for 2021?

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Posted October 26, 2020
Chad Germann Founder & CEO
If you survey the top 100 ads of 2020, you’ll find most have some things in common: When you look at the ad, visually, the ad is more about the people who use/enjoy the product or service for sale in the ad than it is about the product or service. The ad doesn't try to explain everything (the list of all the parts and…
A sea of screens containing advertising messages
Posted September 21, 2020
Chad Germann Founder & CEO

If you’re not saying something new, are you really saying anything at all? Is anyone even listening?

Talk bubbles floating in space, one highlighted in red
Posted August 28, 2020
Mary Kilmer Director of Casino Strategy

Mary Kilmer overviews the insights gained over the first seven weeks of Red Circle’s CV-19 Player Behavior Study

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Posted August 13, 2020
Chad Germann Founder & CEO

Which ads do we talk about the next day? That’s the true test of a great ad, isn't it? If people remember your ad — talk about it — it’s working. Forgotten ads are, simply put, a waste of money.

Talk bubbles floating in space
Posted July 30, 2020
Mary Kilmer Director of Casino Strategy

As we look at the future of player life cycles, the 40% decline in new members will take its toll in the future. New players are spending more than ever before, so this is the time for an aggressive new member campaign.

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Posted July 23, 2020
Mary Kilmer Director of Casino Strategy

Hotel vs. No Hotel? We have a clear winner. Players visiting properties are down significantly in either case, but revenues from properties with no hotel trend flat to the prior year compared to an average 45% decline for properties with hotels.

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Posted July 16, 2020
Mary Kilmer Director of Casino Strategy

As we look at player life cycles, we assert that the 40% decline in new members will take its toll in the future. New players are spending more than ever before, so this is the time for an aggressive new member initiative.

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Posted July 9, 2020
Mary Kilmer Director of Casino Strategy

During week four of this study, we see for the first time that the volume of casino guests is strongly impacted, with a considerable impact to revenue as well.

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Posted July 8, 2020
Bob Pearl Director of Photography / Producer

Meet REEL Casino Content. Epic gaming floor panoramas. Food photography that will make your stomach growl. Genuine, believable images of guests enjoying your property. Get REEL, and get photographers, cinematographers, directors, and editors who know Native casinos — and truly know how to make yours stand apart.

Epic gaming floor, shot from high angle
Posted July 2, 2020
Mary Kilmer Director of Casino Strategy

As players continue to return, the impact of COVID-19 can be seen in a number of areas. During week three of the study, we see the volume of casino guests strongly impacted, still with minimal impact to revenue.

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Posted June 26, 2020
Mary Kilmer Director of Casino Strategy

For the first time in recent memory, historical player data may not be the best predictor of a player's future worth. Now more than ever, nothing should be ”set it and forget it.” Look for this Red Circle Player Behavior Study each week. Adjust your business practices as data reveals new trends.

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Posted June 24, 2020
Mary Kilmer Director of Casino Strategy

For the first time in recent memory, historical player data may not be the best predictor of a player's future worth. Monitoring the changing landscape is more important than ever. Look for this Red Circle Player Behavior Study each week. Adjust your business practices as data reveals new trends.

Stylized slots player photo