CV-19 Player Behavior Study – Week 7
posted July 30, 2020
by Mary Kilmer, Vice President of Client Services

For the first time in recent memory, historical player data may not be the best predictor of a player's future worth. As we look at the future of player life cycles, the 40% decline in new members will take its toll in the future. New players are spending more than ever before, so this is the time for an aggressive new member campaign.

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Posted by
Vice President of Client Services

Mary Kilmer is Director of Casino Strategy with Red Circle Minneapolis. She is an enrolled member of the Little Traverse Bay Bands of Odawa Indians and is Vice Chair on the Board of Directors for her tribe’s property, Odawa Casino Resort.