How do you expand your media efforts into a promising DMA without an incremental budget increase? First, we put to use Red Circle’s proprietary database software, RECON, to identify the neighboring market as a prime player-growth opportunity market. Then we established a customized, effective reach and frequency based on 17 marketing factors specific to this casino.

Increased Player Growth: 34%
Increased Theo Win: 26%
Increased Actual Slot Win: 39%